The Application with Allison Turcio

AI for Yield Season Part 3: Creating Better Content, Faster

Episode Summary

Welcome to AI for Yield Season, a special mini-series of The Application! Each episode is short (less than 10 minutes!) and packed with actionable insights to help enrollment professionals use AI effectively during one of the busiest times of the year. In part three of the AI for Yield Season mini-series, Allison Turcio dives into a challenge every enrollment marketer faces—creating high-quality content quickly and efficiently. With growing demands for emails, social posts, landing pages, and event invitations, AI can be a powerful tool to enhance content creation without sacrificing quality.

Episode Notes

Welcome to AI for Yield Season, a special mini-series of The Application! Each episode is short (less than 10 minutes!) and packed with actionable insights to help enrollment professionals use AI effectively during one of the busiest times of the year.

In part three of the AI for Yield Season mini-series, Allison Turcio dives into a challenge every enrollment marketer faces—creating high-quality content quickly and efficiently. With growing demands for emails, social posts, landing pages, and event invitations, AI can be a powerful tool to enhance content creation without sacrificing quality.

This jam-packed episode walks through seven specific ways AI can help you optimize and scale your content efforts, from improving landing pages to personalizing event invitations.

Key “How-Tos” from This Episode:

• Fixing underperforming landing pages – Use AI to analyze clarity, persuasion, and conversion tactics.
• Finding and replicating high-performing content – Analyze top-performing emails, blog posts, and social content to create more of what works.
• Using proven marketing frameworks – Apply persuasive structures like Power of One, AIDA, and social proof to improve messaging.
• Writing stronger CTAs that drive action – Transform generic calls to action into compelling, engaging statements that get results.
• Turning student testimonials into multiple content pieces – Use AI to adapt one quote into LinkedIn posts, Instagram captions, and email snippets.
• Refreshing and modernizing old content – Quickly update past content for 2024 trends and Gen Z readability.
• Personalizing event reminders based on student interests – Customize invites at scale to make them feel personal and relevant.

Next Up:

In the next episode, Allison will cover how to track success when using AI for content creation. Subscribe so you don’t miss it!