The Application with Allison Turcio

AI for Yield Season Part 4: Tracking Success of Your AI-Assisted Outreach

Episode Summary

Welcome to AI for Yield Season, a special mini-series of The Application! Each episode is short (less than 10 minutes!) and packed with actionable insights to help enrollment professionals use AI effectively during one of the busiest times of the year. This episode dives into the key metrics to track in yield marketing, how AI can help analyze success, set up A/B and multivariate tests, and, most importantly, how to adjust strategies based on data-driven insights.

Episode Notes

Welcome to AI for Yield Season, a special mini-series of The Application! Each episode is short (less than 10 minutes!) and packed with actionable insights to help enrollment professionals use AI effectively during one of the busiest times of the year.

This episode dives into the key metrics to track in yield marketing, how AI can help analyze success, set up A/B and multivariate tests, and, most importantly, how to adjust strategies based on data-driven insights.

 Key “How Tos” You’ll Learn:

• Track the right metrics: email engagement, ad performance, deposit trends, event attendance, and chatbot interactions.
• Use AI to analyze student sentiment, predict yield likelihood, and identify high-performing messaging strategies.
• Set up and run A/B and multivariate tests efficiently with AI-generated content variations.
• Adjust outreach strategies based on AI-powered insights for continuous improvement.

If you’ve used AI in an innovative way for enrollment marketing, share your story with Allison! And don’t forget to subscribe to The Application and Allison’s newsletter at allisonturcio.com for more AI-driven strategies in higher ed.