In part 2 of her AMA Mini Series, Allison Turcio dives into the transformative role that AI and social media are playing in the college search process. The conversation centers on a big shift: AI tools and platforms like TikTok and YouTube have become the first stop for many students researching colleges—not your homepage. This episode breaks down what that means for your enrollment marketing strategy and offers tactical advice for evolving your content to meet students where they are.
In part 2 of her AMA Mini Series, Allison Turcio dives into the transformative role that AI and social media are playing in the college search process. The conversation centers on a big shift: AI tools and platforms like TikTok and YouTube have become the first stop for many students researching colleges—not your homepage. This episode breaks down what that means for your enrollment marketing strategy and offers tactical advice for evolving your content to meet students where they are.