The Application with Allison Turcio

Bonus: Innovative Marketing Live from Engage Summit 2024

Episode Summary

Live from Engage Summit 2024, Allison sits down with Louis Miller, partner at Electric Kite, to discuss innovative strategies for higher ed marketing. They explore the benefits of owning your audience, the emotional factors in student decision-making, and the new features from Element451 that enhance student engagement. Their conversation underscores the importance of authentic, personalized communication in today’s competitive higher education landscape.

Episode Notes

Live from Engage Summit 2024, Allison sits down with Louis Miller, partner at Electric Kite, to discuss innovative strategies for higher ed marketing. They explore the benefits of owning your audience, the emotional factors in student decision-making, and the new features from Element451 that enhance student engagement. Their conversation underscores the importance of authentic, personalized communication in today’s competitive higher education landscape.

• Own Your Platform: Building your own email newsletters, podcasts, blogs, or digital magazines allows for more authentic relationships with your audience and better control over messaging and analytics.
• Emotional Decision-Making: College choice is often driven by emotional factors rather than rational ones, highlighting the need for personal and engaging communication strategies.
• Challenges of Content Ownership: Transitioning from third-party advertising to owned content platforms is complex and requires expertise, technical skills, and consistent, compelling content.

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Guest Name: Louis Miller

Guest Social: LinkedIn

Guest Bio: Louis Miller is a Partner at Electric Kite, a full-service creative marketing agency that specializes in helping higher education partners tell their stories in creative ways.