The Application with Allison Turcio

Breaking Enrollment Records: How University of Idaho Did It

Episode Summary

In this episode, Allison chats with Adam Stoltz, the Director of Enrollment Marketing at University of Idaho, about the groundbreaking strategies and collaborative efforts that led to record-breaking enrollment numbers. Discover the importance of teamwork, innovative projects like virtual tours, and the big-picture strategies that keep Idaho at the forefront of higher education marketing.

Episode Notes

In this episode, Allison chats with Adam Stoltz, the Director of Enrollment Marketing at University of Idaho, about the groundbreaking strategies and collaborative efforts that led to record-breaking enrollment numbers. Discover the importance of teamwork, innovative projects like virtual tours, and the big-picture strategies that keep Idaho at the forefront of higher education marketing.

How Tos on this Episode:

• Encourage open communication and collaboration between different departments and teams within the institution to break down silos
• Build relationships with various campus stakeholders to support marketing efforts.
• Utilize virtual tours and digital content to engage prospective students
• Design admissions packets that are not only informative but also emotionally engaging
• Implement a data-driven approach to marketing to help justify investments

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Guest Name: Adam Stoltz

Guest Social: https://www.linkedin.com/in/adamstoltz/

Guest Bio: Adam Stoltz is an award-winning higher education professional with a distinguished career spanning over a decade in strategic enrollment management. Currently serving as the Director of Enrollment Marketing at the University of Idaho, Adam has been instrumental in leading creative teams and multimedia divisions to orchestrate effective marketing campaigns. His expertise has greatly contributed to the university's strategic objectives, focusing on recruiting, retaining, and graduating a diverse and high-achieving student body.
Prior to his current role, Adam was a CRM Subject Matter Expert and Independent Consultant at TargetX, where he provided tailored solutions to enhance customer relationship management systems. His leadership was further demonstrated during his tenure as the Director of Admissions at California State University, Chico, where he managed a significant staff and budget, overseeing the recruitment and admissions processes to meet annual enrollment targets.