For the 100th episode of The Application, Allison Turcio isn't looking back. She's looking at the assumptions shaping enrollment marketing and asking whether they're still true. After 100 conversations with enrollment leaders, marketers, researchers, financial aid experts, student affairs professionals, and higher education innovators, four themes kept resurfacing. They challenge some of the most common beliefs in our industry: Is enrollment marketing really about communication? Do institutions build trust, or do people? Should students have to figure out how higher ed works? And does more information actually lead to better decisions? Drawing on lessons from 100 episodes of The Application, Allison offers a practical framework for creating experiences that build trust, reduce friction, and help students move forward with clarity and confidence.
For the 100th episode of The Application, Allison Turcio isn't looking back. She's looking at the assumptions shaping enrollment marketing and asking whether they're still true. After 100 conversations with enrollment leaders, marketers, researchers, financial aid experts, student affairs professionals, and higher education innovators, four themes kept resurfacing. They challenge some of the most common beliefs in our industry: Is enrollment marketing really about communication? Do institutions build trust, or do people? Should students have to figure out how higher ed works? And does more information actually lead to better decisions? Drawing on lessons from 100 episodes of The Application, Allison offers a practical framework for creating experiences that build trust, reduce friction, and help students move forward with clarity and confidence.
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