Silos between enrollment, admissions, and marketing often prevent innovative strategies from taking shape. How can higher ed keep up with change when their institutional structures are so fragmented? In this episode, Allison speaks with Katy Campbell, Chief Client Officer, and Sarah Mullins, Marketing Strategist, at VisionPoint Marketing about the biggest roadblocks facing enrollment marketers today. They discuss the real reason innovation stalls (hint: it’s not just budget constraints), how institutions can foster collaboration across departments, and why AI should be seen as an opportunity rather than a threat. Tune in for insights that will help you navigate internal barriers, streamline marketing efforts, and create a more effective strategy for student enrollment and engagement.
Silos between enrollment, admissions, and marketing often prevent innovative strategies from taking shape. How can higher ed keep up with change when their institutional structures are so fragmented?
In this episode, Allison speaks with Katy Campbell, Chief Client Officer, and Sarah Mullins, Marketing Strategist, at VisionPoint Marketing about the biggest roadblocks facing enrollment marketers today. They discuss the real reason innovation stalls (hint: it’s not just budget constraints), how institutions can foster collaboration across departments, and why AI should be seen as an opportunity rather than a threat.
Tune in for insights that will help you navigate internal barriers, streamline marketing efforts, and create a more effective strategy for student enrollment and engagement.
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Check out these resources we mentioned during the podcast:
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