How can higher education enrollment marketers collect student data in a way that builds trust and drives engagement? Progressive profiling — the practice of gathering information over time rather than all at once — might be the answer. In this episode, James Cox, Salesforce Administrator, and Kelsey Smith, Marketing Cloud Administrator, at Purdue University’s Mitch Daniels School of Business, share how their team has transformed the way they collect and use student data. They discuss the importance of clean data, dynamic personalization in marketing automation, and how institutions can move beyond clunky RFI forms.
How can higher education enrollment marketers collect student data in a way that builds trust and drives engagement? Progressive profiling — the practice of gathering information over time rather than all at once — might be the answer.
In this episode, James Cox, Salesforce Administrator, and Kelsey Smith, Marketing Cloud Administrator, at Purdue University’s Mitch Daniels School of Business, share how their team has transformed the way they collect and use student data. They discuss the importance of clean data, dynamic personalization in marketing automation, and how institutions can move beyond clunky RFI forms.
If you want to optimize your student outreach without overwhelming prospects, this episode is for you.
Join us as we discuss:
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