Traditional lead generation in higher education isn't working. Universities pour time and money into RFI (Request for Information) forms, yet most enrolled students never even fill one out. So why are we still treating prospective students like sales leads instead of informed decision-makers? In this episode, Allison is joined by Robert Kadar, a higher ed marketing expert with over 15 years of experience in enrollment and media strategy. Together, they break down why lead generation tactics fall short, what students actually do when researching colleges, and how universities can shift their marketing focus for better results.
Traditional lead generation in higher education isn't working. Universities pour time and money into RFI (Request for Information) forms, yet most enrolled students never even fill one out. So why are we still treating prospective students like sales leads instead of informed decision-makers?
In this episode, Allison is joined by Robert Kadar, a higher ed marketing expert with over 15 years of experience in enrollment and media strategy. Together, they break down why lead generation tactics fall short, what students actually do when researching colleges, and how universities can shift their marketing focus for better results.
Join us as we discuss:
Check out these resources we mentioned during the podcast:
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.
Guest Name: Robert Kadar, Senior Director of Marketing, Graduate Schools Yeshiva University
Guest Social: https://www.linkedin.com/in/robertkadar/
Guest Bio: More than fifteen years of experience in marketing and communications, fundraising, enrollment, media relations and management for higher education and diverse advertising clients. Integrating strategic thinking and planning with a scientific approach, and nuts-and-bolts expertise to enhance brands, generate revenue growth, and optimize return on investment. I have managed small and large teams and budgets in highly complex organizations, including one of the largest universities in the United States.