How do you triple your lead generation while cutting costs in half? In this episode, Jeff Holeman from the University of Florida’s Warrington College of Business reveals how his team transformed their paid lead generation strategy — leading to a 300% increase in leads and a 50% drop in costs. Jeff also shares insights on balancing automation with human oversight and building an effective lead engagement scoring model to help admissions teams focus on the best candidates. Discover how leveraging first-party data, AI-driven ad platforms, and behavior-based targeting helped them move beyond outdated demographic models to find the right prospects faster.
How do you triple your lead generation while cutting costs in half? In this episode, Jeff Holeman from the University of Florida’s Warrington College of Business reveals how his team transformed their paid lead generation strategy — leading to a 300% increase in leads and a 50% drop in costs. Jeff also shares insights on balancing automation with human oversight and building an effective lead engagement scoring model to help admissions teams focus on the best candidates.
Discover how leveraging first-party data, AI-driven ad platforms, and behavior-based targeting helped them move beyond outdated demographic models to find the right prospects faster.
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Guest Name: Jeff Holeman, CMO/Marketing and Brand Director, University of Florida - Warrington College of Business
Guest Social: https://www.linkedin.com/in/jeffsholeman/
Guest Bio: Jeff Holeman leads marketing at the University of Florida’s Warrington College of Business, where his focus is strengthening the brand among the college’s 8,600 students and 95,000 alumni, while also building an enrollment pipeline for the college’s portfolio of academic programs. Jeff has more than 25 years of experience and previously led marketing, communications or enrollment at the University of California, Berkeley, Arizona State University, Keene State College, and the University of Rochester, as well as several healthcare systems serving Arizona, Colorado, California, Nevada, Wyoming, and Nebraska.