Search marketing isn’t what it used to be, and in higher ed, that opens the door to new possibilities. In this episode, Sarah Russell, Vice President of Marketing at Education Dynamics, joins Allison to explore how AI is reshaping the way prospective students search for and engage with colleges and universities. From Google’s Search Generative Experience (SGE) to the rise of zero-click search, Sarah unpacks what these shifts mean for your digital strategy. You’ll hear how to strengthen your technical SEO, rethink your content approach, and connect the dots between performance marketing and brand awareness.
Search marketing isn’t what it used to be, and in higher ed, that opens the door to new possibilities. In this episode, Sarah Russell, Vice President of Marketing at Education Dynamics, joins Allison to explore how AI is reshaping the way prospective students search for and engage with colleges and universities. From Google’s Search Generative Experience (SGE) to the rise of zero-click search, Sarah unpacks what these shifts mean for your digital strategy. You’ll hear how to strengthen your technical SEO, rethink your content approach, and connect the dots between performance marketing and brand awareness.
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Guest Name: Sarah Russell, Vice President of Marketing, EducationDynamics
Guest Social: https://www.linkedin.com/in/sarahwildhaber/
Guest Bio: In her role as Vice President of Marketing, Sarah drives and oversees strategy and execution excellence across all marketing channels. She works as part of our team of marketing experts to solve performance challenges, optimize to downstream results, and adapt to the ever-changing digital marketing environment. With 16 years of higher education marketing experience, Sarah understands what it takes to find success for our higher education marketing partners. Sarah is obsessed with data and loves leveraging it thoughtfully to help our partners exceed enrollment goals. Sarah holds a Bachelor of Arts degree from Missouri State University in Communication. When she’s not working on improving marketing results for our partners, Sarah enjoys playing dinosaur games with her two young boys, reading trashy mystery novels, and finding new prestige TV shows to become obsessed with.