What if your institution stopped playing it safe and started thinking like a startup? DéRecco Lynch, Assistant Vice Provost of Enrollment Management at the University of Cincinnati, asked that question and answered it by launching Our City, one of higher ed’s boldest brand activations. In this episode, DéRecco tells Allison how his team broke down silos, built trust, and aligned four divisions to move fast and make an unforgettable mark on the city. From failing fast to letting go of creative control to creating a student-centered, family-focused experience, he shares what it takes to unify a brand and spark real engagement.
What if your institution stopped playing it safe and started thinking like a startup? DéRecco Lynch, Assistant Vice Provost of Enrollment Management at the University of Cincinnati, asked that question and answered it by launching Our City, one of higher ed’s boldest brand activations. In this episode, DéRecco tells Allison how his team broke down silos, built trust, and aligned four divisions to move fast and make an unforgettable mark on the city. From failing fast to letting go of creative control to creating a student-centered, family-focused experience, he shares what it takes to unify a brand and spark real engagement.
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