Campus social media is at its best when it feels alive. It should feel like walking the quad, chatting with students, and catching those unexpected moments that make a place unforgettable. In this episode, we talk with Eve Gaciarz, Associate Director of Social Media at Yale School of Management, and Kayla Ooms, Digital and Social Media Specialist at Purdue University Northwest, about keeping feeds fresh, authentic, and impossible to scroll past. From pumpkin toss competitions to students in ghost costumes roaming the quad, Kayla and Eve share stories that prove authenticity draws people in.
Campus social media is at its best when it feels alive. It should feel like walking the quad, chatting with students, and catching those unexpected moments that make a place unforgettable. In this episode, we talk with Eve Gaciarz, Associate Director of Social Media at Yale School of Management, and Kayla Ooms, Digital and Social Media Specialist at Purdue University Northwest, about keeping feeds fresh, authentic, and impossible to scroll past. From pumpkin toss competitions to students in ghost costumes roaming the quad, Kayla and Eve share stories that prove authenticity draws people in.
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