When a prospective student lands on your website, what do they really want to find? It might not be what you think. In this episode, Grant De Roo, Founder and Principal at ADV Market Research & Consulting and Jarrett Smith, Senior VP of Strategy at Echo Delta share results from surveying over 1,000 prospective students about the top tasks students want to accomplish online. From cost clarity to course descriptions, modality, and career outcomes, the data challenges some common higher ed marketing assumptions and reveals a handful of universal priorities you can focus on to improve the student experience.
When a prospective student lands on your website, what do they really want to find? It might not be what you think. In this episode, Grant De Roo, Founder and Principal at ADV Market Research & Consulting and Jarrett Smith, Senior VP of Strategy at Echo Delta share results from surveying over 1,000 prospective students about the top tasks students want to accomplish online. From cost clarity to course descriptions, modality, and career outcomes, the data challenges some common higher ed marketing assumptions and reveals a handful of universal priorities you can focus on to improve the student experience.
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Guest Names:
Grant De Roo, Founder and Principal, ADV Market Research
Jarrett Smith, Senior Vice President of Strategy, Echo Delta
Guest Socials:
Grant De Roo - https://www.linkedin.com/in/grant-de-roo-26062043/
Jarrett Smith - https://www.linkedin.com/in/smithjarrett/