What happens when storytelling stops being a side project and becomes the main event? In this episode, we talk with Kelly Peiffer, VP of Communications and Advancement at Manor College, to explore how stories drive not only connection but measurable enrollment results. Kelly shares how her team turned storytelling into the centerpiece of their marketing strategy, tracking its impact on applications, building collaboration across departments, and proving that authentic student and alumni voices can outperform traditional campaigns.
What happens when storytelling stops being a side project and becomes the main event? In this episode, we talk with Kelly Peiffer, VP of Communications and Advancement at Manor College, to explore how stories drive not only connection but measurable enrollment results. Kelly shares how her team turned storytelling into the centerpiece of their marketing strategy, tracking its impact on applications, building collaboration across departments, and proving that authentic student and alumni voices can outperform traditional campaigns.
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