In this episode, Allison is joined by Jeff Dillon, Founder and CEO of EdTech Connect, to discuss a major research report on higher ed site search. Jeff reveals shocking data, including that 92% of schools ignore "no result" searches, a treasure trove of first-party data. He explains why your current site search is a high-risk area for enrollment and how the rise of AI is changing user expectations from a list of links to instant, conversational answers. Learn how schools like TCU are achieving huge gains by focusing on search relevance, how to pitch a site search upgrade to IT, and how to use search data as invaluable market intelligence for campaign planning.
In this episode, Allison is joined by Jeff Dillon, Founder and CEO of EdTech Connect, to discuss a major research report on higher ed site search. Jeff reveals shocking data, including that 92% of schools ignore "no result" searches, a treasure trove of first-party data. He explains why your current site search is a high-risk area for enrollment and how the rise of AI is changing user expectations from a list of links to instant, conversational answers. Learn how schools like TCU are achieving huge gains by focusing on search relevance, how to pitch a site search upgrade to IT, and how to use search data as invaluable market intelligence for campaign planning.
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Guest Name: Jeff Dillon, Founder and CEO of EdTech Connect
Guest Social: https://www.linkedin.com/in/edtechconnect/
Guest Bio: Jeff Dillon has more than 20 years of leadership experience in higher education technology, with expertise in search, AI, digital governance, and communication tools. He is the founder and CEO of EdTech Connect, a crowd-sourced platform that helps universities discover and evaluate technology solutions. Jeff partners with best-of-breed software providers to guide colleges toward smarter digital strategies and stronger student experiences.