Higher ed marketing teams are competing in one of the noisiest environments we’ve ever seen, and traditional tactics often get lost in a “sea of sameness.” So Fordham University tried something different. At the NACAC conference, the team transformed a pizza shop across the street into a fully branded Fordham pop-up experience. With New York style pizza, music, and Fordham branding everywhere, the activation drew nearly 1,000 attendees in a single day. In this episode, Allison talks with Justin Bell and Laura Cioffi about how the idea came together, what they learned from launching the pop-up, and why experiential marketing works best when it’s amplified by traditional campaigns.
Higher ed marketing teams are competing in one of the noisiest environments we’ve ever seen, and traditional tactics often get lost in a “sea of sameness.” So Fordham University tried something different. At the NACAC conference, the team transformed a pizza shop across the street into a fully branded Fordham pop-up experience. With New York style pizza, music, and Fordham branding everywhere, the activation drew nearly 1,000 attendees in a single day. In this episode, Allison talks with Justin Bell and Laura Cioffi about how the idea came together, what they learned from launching the pop-up, and why experiential marketing works best when it’s amplified by traditional campaigns.
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