What if the students already on your campus could shape your most powerful stories? Greg Carter, Director of Strategic Enrollment Marketing and Communications at Virginia Tech, joins Allison to share how they built a student-powered storytelling engine that actually moves the needle. In 2022, his team shifted student content from peer chatter to future-student focus, without handing students a script. The 100-plus Hokie Ambassadors aren’t just tour guides. They’re storytellers, creating thousands of real belonging moments. Authentic voices beat polished campaigns here. The strategy is simple: put students in the room, give them the mic, and let their perspectives steer the story forward.
What if the students already on your campus could shape your most powerful stories? Greg Carter, Director of Strategic Enrollment Marketing and Communications at Virginia Tech, joins Allison to share how they built a student-powered storytelling engine that actually moves the needle. In 2022, his team shifted student content from peer chatter to future-student focus, without handing students a script. The 100-plus Hokie Ambassadors aren’t just tour guides. They’re storytellers, creating thousands of real belonging moments. Authentic voices beat polished campaigns here. The strategy is simple: put students in the room, give them the mic, and let their perspectives steer the story forward.
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