AI isn’t just changing how students search for colleges, but changing how they decide. In this episode, we talk with Jason Smith, Founder of OHO Agency, about how generative AI tools like ChatGPT are becoming a new layer of the enrollment funnel. With more than 75% of students now using AI in their college search, institutions risk being evaluated, compared, and even eliminated before a student ever visits their website. Jason also introduces the AI Visibility Scorecard, a tool OHO designed to help institutions understand how they’re represented in AI and where critical content gaps exist.
AI isn’t just changing how students search for colleges, but changing how they decide. In this episode, we talk with Jason Smith, Founder of OHO Agency, about how generative AI tools like ChatGPT are becoming a new layer of the enrollment funnel. With more than 75% of students now using AI in their college search, institutions risk being evaluated, compared, and even eliminated before a student ever visits their website. Jason also introduces the AI Visibility Scorecard, a tool OHO designed to help institutions understand how they’re represented in AI and where critical content gaps exist.
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