In this episode, Allison sits down with Webb Lewis, Assistant Director, Marketing & Brand Strategy at the University of Mississippi, for a thoughtful conversation about burnout, creativity, purpose, and remembering your why in higher education marketing. They explore what happens when marketing becomes more transactional than transformational, why authentic storytelling matters more than ever, and how staying connected to students can bring fresh energy and meaning back to the work.
In this episode, Allison sits down with Webb Lewis, Assistant Director, Marketing & Brand Strategy at the University of Mississippi, for a thoughtful conversation about burnout, creativity, purpose, and remembering your why in higher education marketing. They explore what happens when marketing becomes more transactional than transformational, why authentic storytelling matters more than ever, and how staying connected to students can bring fresh energy and meaning back to the work.
Join us as we discuss:
Check out these resources we mentioned during the podcast:
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