The Application with Allison Turcio

Episode 10: Brand Promises & Experience Proof: Marketing & Communication Team

Episode Summary

In episode 10 of The Application, Corynn takes a step back from talking to higher ed professionals to reflect on the nitty gritty of the student experience.

Episode Notes

I’ve spent the last 9 episodes talking to higher ed professionals across the US about the student experience. From the University of Montana and Arizona State to The Ohio State University and Siena College. 

For this episode, I want to take a step back and talk about:

• what I mean when I say experiences
• why experiences are the biggest opportunity for Higher Ed and an essential strategy for the wider campus community
• how the entire ecosystem of experiences impacts your brand and everything you’re trying to accomplish in your strategic goals and institutional planning.

Human Experience Cycle

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