If your brand was an experience, what would it be? That’s a question Kevin and his team get to answer every day. Ohio State is setting their sights on the student experience by centralizing efforts and creating affinity-building brand experiences. It’s not easy, measuring is hard, and it requires significant partnership across campus, but as Kevin describes, the rewards are worth it.
If your brand was an experience, what would it be? That’s a question Kevin and his team get to answer every day. Ohio State is setting their sights on the student experience by centralizing efforts and creating affinity-building brand experiences. It’s not easy, measuring is hard, and it requires significant partnership across campus, but as Kevin describes, the rewards are worth it.
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