In this special crossover episode, Allison Turcio and fellow Enrollify podcast host Jeremy Tiers dive deep into the complexities that FAFSA delays pose for higher education, with a special focus on the role of marketers in navigating these challenges. They emphasize the critical need for synergy among marketing, admissions, and financial aid teams, highlighting how a unified approach can significantly mitigate the impacts of these delays. The conversation is geared towards equipping higher education marketers with strategies for crafting empathetic and engaging communications, aimed at reducing the stress and uncertainty faced by students and families. Don’t miss their insights on the importance of understanding the unique concerns of each family, and how to create messaging that resonates and builds trust. Tune in to discover how you, as a higher education marketer, can play a pivotal role in helping your institution rise to the challenge of the delayed FAFSA.
In this special crossover episode, Allison Turcio and fellow Enrollify podcast host Jeremy Tiers dive deep into the complexities that FAFSA delays pose for higher education, with a special focus on the role of marketers in navigating these challenges. They emphasize the critical need for synergy among marketing, admissions, and financial aid teams, highlighting how a unified approach can significantly mitigate the impacts of these delays. The conversation is geared towards equipping higher education marketers with strategies for crafting empathetic and engaging communications, aimed at reducing the stress and uncertainty faced by students and families. Don’t miss their insights on the importance of understanding the unique concerns of each family, and how to create messaging that resonates and builds trust. Tune in to discover how you, as a higher education marketer, can play a pivotal role in helping your institution rise to the challenge of the delayed FAFSA.
Guest Name/Title: Jeremy Tiers, Senior Director of Admissions Services, Tudor Collegiate Strategies
Guest Social Handles:
https://www.linkedin.com/in/jeremytiers
https://twitter.com/CoachTiers
Guest Bio: Over the past 10 years, Jeremy Tiers has helped thousands of higher ed admissions and enrollment marketing professionals improve their communication, personal and organizational performance, and develop into effective leaders regardless of their title. As the Senior Director of Admissions Services for Tudor Collegiate Strategies (TCS), Jeremy leads a division that helps colleges and universities connect, engage, build personal relationships, and communicate value to prospective students, and their parents, throughout the college search. Jeremy is an experienced speaker who leads dozens of training workshops each year and has keynoted numerous ACAC Conferences. He has also spoken multiple times at the NACAC National Conference, has been a presenter at well-known marketing conferences like eduWeb Digital Summit, the AMA Symposium for the Marketing of Higher Education, and HighEdWeb, and is the editor of a well-known, weekly college admissions and marketing email newsletter/blog.