The Application with Allison Turcio

Harnessing Data and SEO for Higher Ed Success

Episode Summary

In this episode, Allison Turcio chats with Glenn Friesen, a seasoned SEO and data science expert at Cal Poly. Glenn shares his extensive journey from early tech enthusiast to leading digital strategist, emphasizing the importance of analytics and SEO in higher education. He provides practical tips on leveraging data to enhance user experiences, optimize content, and boost enrollment efforts.

Episode Notes

In this episode, Allison Turcio chats with Glenn Friesen, a seasoned SEO and data science expert at Cal Poly. Glenn shares his extensive journey from early tech enthusiast to leading digital strategist, emphasizing the importance of analytics and SEO in higher education. He provides practical tips on leveraging data to enhance user experiences, optimize content, and boost enrollment efforts.

Key “How Tos”

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Guest Name:  Glenn Friesen

Guest Social: https://www.linkedin.com/in/glennfriesen/?trk=public_profile_browsemap

Guest Bio: Glenn Friesen is a seasoned expert in SEO and data science with over 15 years experience. He is part of the web team at Cal Poly nad has a wealth of knowledge in the digital sphere.