In this special EDU Web Summit 2025 takeaway, Allison breaks down one of the most buzzworthy sessions of the conference — Boston University’s Metropolitan College’s SEO-savvy content strategy. Discover how they turned old newsletters and student spotlights into a powerhouse enrollment marketing tool that’s winning Google’s AI Overview and influencing prospective students to take action. This episode of the EDU Web Podcast delivers a masterclass in content repurposing and SEO for higher education marketers.
In this special EDU Web Summit 2025 takeaway, Allison breaks down one of the most buzzworthy sessions of the conference — Boston University’s Metropolitan College’s SEO-savvy content strategy. Discover how they turned old newsletters and student spotlights into a powerhouse enrollment marketing tool that’s winning Google’s AI Overview and influencing prospective students to take action. This episode of the EDU Web Podcast delivers a masterclass in content repurposing and SEO for higher education marketers.