The Application with Allison Turcio

Live at Engage Summit 2025: Building a Campus Culture for AI in Enrollment Marketing

Episode Summary

Allison dives into a powerful session recap from the Engage Summit, spotlighting a thought-provoking conversation with Dr. Matthew Winn and JC Bonilla. The episode, titled “Do We Have an AI Problem or a Culture Problem in Enrollment?”, unpacks the real obstacles preventing effective AI integration on campuses—and it’s not what most assume. Instead of a tech challenge, Winn and Bonilla argue, higher ed institutions are facing a culture challenge that requires a deep mindset shift. If you're exploring how to use AI in higher education to drive better outcomes, this is a must-listen.

Episode Notes

Allison dives into a powerful session recap from the Engage Summit, spotlighting a thought-provoking conversation with Dr. Matthew Winn and JC Bonilla. The episode, titled “Do We Have an AI Problem or a Culture Problem in Enrollment?”, unpacks the real obstacles preventing effective AI integration on campuses—and it’s not what most assume. Instead of a tech challenge, Winn and Bonilla argue, higher ed institutions are facing a culture challenge that requires a deep mindset shift. If you're exploring how to use AI in higher education to drive better outcomes, this is a must-listen.