The Application with Allison Turcio

Marketing Faculty Scholarship

Episode Summary

In this episode, Tara Ebrahimi, from Wake Forest University School of Law, and Allison Turcio delve into the crucial role of marketing in elevating faculty scholarship to public prominence. They discuss the transformative impact of making academic research accessible to wider audiences to enhance the institution's reputation but contribute to societal advancement. The conversation covers the challenges of academia's traditional incentive structures, time constraints, and resource limitations, while offering innovative solutions for repackaging scholarly work in engaging formats like podcasts, infographics, and op-eds. The episode emphasizes the importance of collaboration between marketing professionals and faculty to effectively communicate complex ideas to the general public and underscores the growing recognition of public engagement in academia.

Episode Notes

In this episode, Tara Ebrahimi, from Wake Forest University School of Law, and Allison Turcio delve into the crucial role of marketing in elevating faculty scholarship to public prominence. They discuss the transformative impact of making academic research accessible to wider audiences to enhance the institution's reputation but contribute to societal advancement. The conversation covers the challenges of academia's traditional incentive structures, time constraints, and resource limitations, while offering innovative solutions for repackaging scholarly work in engaging formats like podcasts, infographics, and op-eds. The episode emphasizes the importance of collaboration between marketing professionals and faculty to effectively communicate complex ideas to the general public and underscores the growing recognition of public engagement in academia. 

How Tos from the episode include:

• Finding your first faculty partners
• Translating academic work into engaging content for broader audiences
• Understanding the barriers that may hinder the promotion of faculty scholarship
• Encouraging the academic community to see the value in making scholarly work more accessible and impactful outside traditional academic circles

Guest Name: Tara Ebrahimi

Guest Social:  LinkedIn

Guest Bio: Tara Ebrahimi has a wide variety of professional experience—including in nonprofit, corporate, and higher education—which has enabled her to become an expert in marketing, communications, and development. She has a background in creative writing and has been published in the New York Times, among other publications.  She currently serves as Executive Director of Marketing & Communications at Wake Forest School of Law.