Allison and Angie delve into the critical moment when a student inquires with a college and reveals how savvy higher ed marketers can turn this high-intent moment into a game-changer for applications and conversions. Non-name-brand colleges can particularly benefit from focusing on this moment to stand out and attract prospective students. By creating personalized and engaging experiences, colleges can increase contact and engagement rates, leading to higher application and enrollment rates. The conversation also highlights the changing landscape of search marketing and the need for a more personalized approach in higher ed.
Allison and Angie delve into the critical moment when a student inquires with a college and reveals how savvy higher ed marketers can turn this high-intent moment into a game-changer for applications and conversions. Non-name-brand colleges can particularly benefit from focusing on this moment to stand out and attract prospective students. By creating personalized and engaging experiences, colleges can increase contact and engagement rates, leading to higher application and enrollment rates. The conversation also highlights the changing landscape of search marketing and the need for a more personalized approach in higher ed.
Guest Name: Angie Mohr, SVP, Student Engagement, Archer Education
Guest Social Handles:
https://www.linkedin.com/in/angiemohr/
Guest Bio: Angie Mohr is the Senior Vice President of Student Engagement at Archer Education. With a background in marketing, communications and CRM & marketing automation, she brings over 15 years of strategic communications and higher education experience. In her current role at Archer Education, a full-service marketing and enrollment solutions provider for higher education institutions, Angie focuses on supporting student acquisition and lifecycle delivery services, utilizing scalable communications strategies and technologies to help prospective students engage, enroll, and persist in the student journey.