The Application with Allison Turcio

The Melt Season Playbook — Part 2: Make Your Outreach Smarter (and Still Human)

Episode Summary

In this episode of The Melt Season Playbook series, Allison explores how AI can help enrollment marketers communicate with more empathy, creativity, and strategic intent during melt season. From writing warmer nudges to supporting nervous parents, this episode is packed with practical ways to improve your student and family outreach—without losing your human touch. Whether you're staring at a blank screen or editing your fifth orientation reminder, these prompts and strategies will help you engage smarter.

Episode Notes

In this episode of The Melt Season Playbook series, Allison explores how AI can help enrollment marketers communicate with more empathy, creativity, and strategic intent during melt season. From writing warmer nudges to supporting nervous parents, this episode is packed with practical ways to improve your student and family outreach—without losing your human touch.

Whether you're staring at a blank screen or editing your fifth orientation reminder, these prompts and strategies will help you engage smarter.

Key “How Tos” You’ll Hear in This Episode:

• Use AI to brainstorm student-centered messaging ideas quickly
• Pressure-test texts and emails for warmth, urgency, and clarity
• Personalize messages for different student segments (like first-gen commuters or pre-med prospects)
• Support parents by anticipating their concerns—and creating helpful content without extra workload
• Revise checklist-style comms into more welcoming, anxiety-reducing experiences