The Application with Allison Turcio

Transform Your Enrollment Strategy by Owning Your Audience

Episode Summary

In this episode, Allison welcomes back Louis Miller, partner at Electric Kite, for an in-depth discussion on the importance of owning your audience in higher education marketing. They explore how direct control over your communication channels can transform marketing strategies, reduce costs, and foster stronger relationships with prospective students. Through examples from Red Bull to HubSpot, they illustrate the impact of a media-minded approach and offer practical tips for higher ed institutions.

Episode Notes

In this episode, Allison welcomes back Louis Miller, partner at Electric Kite, for an in-depth discussion on the importance of owning your audience in higher education marketing. They explore how direct control over your communication channels can transform marketing strategies, reduce costs, and foster stronger relationships with prospective students. Through examples from Red Bull to HubSpot, they illustrate the impact of a media-minded approach and offer practical tips for higher ed institutions.

Key “How Tos” you’ll hear in this episode: 

• Diversify marketing efforts by building and nurturing your own platforms alongside using third-party channels.
• Invest in creating valuable, evergreen content that continues to attract and convert students over time
• Treat your institution as a content creator and publisher, focusing on topics that resonate with your target audience.
• Use various media formats (blogs, podcasts, videos) to tell compelling stories that attract and engage prospective students.
• Align your team around a clear content strategy and brand messaging to ensure consistency and authenticity across all channels.

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Guest Name: Louis Miller

Guest Social: https://www.linkedin.com/in/louismiller/

Guest Bio: Louis Miller is a Partner at Electric Kite, a full-service creative marketing agency that specializes in helping higher education partners tell their stories in creative ways.